Paper

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To Be Submitted (for a Case Study):

  1. Proposal - (one per group member) - (softcopy only)
    • Cover Page (=Title Page) is always required. 
    • Due date for the Proposal - (see your Lecture Notes)
    • Do not start writing your Project until after you have submitted your Proposal.
    • Proposal (for a Case Study Project) must include:
      1. Company name
        • Based on a real publicly-traded (TSX or NYSE) B2C company.   (Not a private company).
          1. any publicly-traded B2C company. - (TSX or NYSE)   (Not a private company).
          2. one of the cases in your textbook (see the chapters and the Appendices).
        • Other available cases:  Ivey Publishing - Ivey Business School ~ $5
        • Note that only one group can choose a particular company or topic.  First come, first served!  So, submit early.
      2. Product or Product line
      3. Problem - (if you are doing a Case Study Project)
        • The current situation.
        • Topic:  Select a publicly-traded company and a B2C product or product line and relate it to one of the main topics from the textbook.  It must be a topic related to the course. (Please see the chapters in your book).
        • Mission:  Your objective is to solve this problem (using the Case Study Method) by using the business concepts you find in the course textbook.
        • Your Role:  You are the protagonists.  You are the managers and/or owners of your company.  You are responsible for the comany and this product.
        • After doing extensive research, you will discover a problem or a situation that should be improved.  This must be the most important or significant current problem facing the company with this product. This must be a current problem, a problem that has not yet been resolved. You must not select a problem that the company has already solved or resolved.  It must be a current problem that the company really is facing NOW.
          • This must be a current unsolved real problem for a real product.  (Exception for cases by Ivey Publishing - Ivey Business School ~ $3.75)
            A solved problem is unacceptable for this proposal.
          • It is acceptable to refine and redefine the problem's details as your research progresses.
          • This is the problem you will attempt to solve for your company. 
        • Other available cases:  Ivey Publishing - Ivey Business School - $3.75
      4. Group members' information
        • Name, number, e-mail, etc.  (see proposal, above)
        • Please send me a note immediately to tell me if you need someone else for your group (or if you don't have a group).
        • I reserve the right to alter the composition of groups to ensure balanced representation.
      5. Presentation date preference (if any) may be included in the Proposal.
        • Warning! - If you don't indicate a date preference, a presentation date will be arbitrarily assigned to your group.
    • Upload your proposal
    • Printout (hardcopy of your Proposal) is not required.
  2. Paper = Document
    1. Title Page = Cover Page   (always required for everything)
      • The Title Page MUST be the first page (within the document).
      • The Title Page MUST be a separate page (within the document and as the very first page in the document).
    2. Executive Summary (if appropriate)
    3. TOC = Table of Contents
    4. Body = Written Project = Content = the body of your essay = the body of your paper = the important part of your paper
      • Case Study Method - If you are preparing a case, you must also use the Case Study Method format. 
        (i.e. The Body must include Background, Problem, Situation Analysis, Alternatives, Decision, Action Plan, etc.)
      • Heading (and Subheadings as required) at the beginning of each section.
      • Format for the Content of this paper.
      • How long?  How many pages?  How many words?
      • English - You must proof read your paper to correct spelling and grammar errors.
      • Definitions of basic business concepts must not be included in the paper.  Assume your reader has a basic understanding of business.  If you must explain some complex concept, add a page to the Appendices, and then (in the body of your paper) you can make a reference to the appropriate Appendix.
    5. Appendices (as necessary)
      • Page heading (at the top of each Appendix page):  Appendix A    (Appendix A will be the first appendix, Appendix B will be the second appendix, etc.)
      • Appendix | Wikipedia = text added to the end of a book or an article, containing information that is important to, but is not the main idea of, the main text.
      • Appendices | Dictionary.com = supplementary material at the end of a book, article, document, or other text, usually of an explanatory, statistical, or bibliographic nature. Synonyms: addendum, adjunct, appurtenance; addition, supplement.  =  Appendix, supplement both mean material added at the end of a book. An appendix gives useful additional information, but even without it the rest of the book is complete: In the appendix are forty detailed charts. A supplement, bound in the book or published separately, is given for comparison, as an enhancement, to provide corrections, to present later information.
      • Appendices can include documents, financial statements, tables, figures, etc...
      • It is helpful to label each appendix as "Appendix A", "Appendix B", etc., so that you can refer to the information in that Appendix in the body of your paper.  (e.g. "for details about the company's 1999 income statement, please refer to Appendix F")
    6. Bibliography / References  (references to the sources you used to write this Project)   =  last page of your MS-Word document
      • Bibliography = References = Works Cited (Click here for details)
      • Page heading (at top of the page):  Bibliography
      • References (within the body of your paper) will refer to the Bibliography (which is at the end of your paper) in order to show the sources for your information.  (Click here for details)
      • The Bibliography MUST be a separate page (within the document and at the end of the document).  (Click here for details)
      • Cite your sources
      • Format to use for the Bibliography? (Vancouver, MLA, APA, etc.)
        • Error - MLA has made a serious error by declaring that it is no longer a requirement to include the URL.
        • For all my courses, you MUST include the URL.  I want to be able to click on the URL and visit the particular page that you are referencing.
      • Copying & Plagiarism
    • Submit your work:
  3. PPT = (softcopy) + (hardcopy)
    • Cover Page (=Title Page) is always required.
  4. Presentation
  5. Progress Reports
    • see your Lecture Notes for details and deadlines
  6. Evaluation of Project/Assignment